Someone once said that to be a successful author it’s like 10% writing,  90% marketing. This isn’t exactly all that off. I mean think about it … if you are the best writer in the world, how will anybody know if you don’t properly market your book?

That being said, today’s indie author question is, should I use Google Ad Words to promote my book?

Google will allow you to pay them money for every click they send you. So in theory that sounds like a great way to get people to find out about your book, right?

Well in theory, yes it does. But as I said before you should never spend more money than you could possibly make on your book to try and promote it.

As of right this very moment, Google is charging $1.68 (on average) to send a single person to your book sales page. If your book is only selling for say $.99 then how much did that one person just COST you – not _make_ you, but COST you?

And that $1.68 you spent to get that single person to view your book sales page, doesn’t mean they will actually buy your book, it just means they will look at the page. It may take on average about 400 people to view  a page to make a sale. That means at the current going rate of $1.68 a click you’ll have to spend about $672 to make a single sale. I don’t know about you but I could think of a lot of better ways to spend $672.

Of course these numbers are just estimates. Sometimes you can find a keyword that is as low as $1 a click instead of $1.68. Sometimes out of 400 people you’ll get 3 sales instead of just 1. Sometimes those people who don’t have experience in PPC (pay per click) advertising don’t write a good ad word summary and their sales are even worse than 1:400.

So to answer your question, do I think you should use PPC advertising to promote your book? No, I don’t. It’s just not a cost effective method for marketing your book. It’s great for other things, just not for this specific thing.

Advertisements