Tag Archive: Google


I was on Google+ today and seen a story about a circle master and one about a lady who calls herself the circle queen. Then there are the guys who are all part of team follow back or follow trains on Twitter. These people all promise you a ton of “real” friends and followers for your social media accounts. And you know what? They actually work. You really do get a ton of them. But they are all 100% worthless to you.

All that does for you is boost your ego and lets you say “Hey I have 15,537 followers on twitter”. Umm okay. Good for you. But they aren’t fans of your work. They aren’t interested in buying your book. So what is the point?

Tell the truth … do you know what this says? “곰인형 눈 달고 옷감에 홀치기 하고 마늘까고 방법은 많음

Because when you join those team follow back people on twitter you are going to get a bunch of people tweeting out stuff like that. You won’t have a clue what they are tweeting and they probably won’t have a clue about what you are tweeting either. So really again I ask, what is the point? Other than the bragging rights. Because being able to brag about how many twitter followers you have makes you cool apparently.

I don’t know about you but I would rather have 200 real fans follow me than 10,000 fake ones who will do nothing for my career. Why in the world would anyone waste their time posting messages on twitter, Google+ and Facebook to people who don’t have THE slightest interest in your work? That’s just silly. All they wanted is the follower count.

So next time you are on your Google+ account and see someone telling you tricks to get more followers in your circles, ask yourself, WHY? What you want are people who are like you and it books and writing. Not a bunch of people who just want bragging rights about having X number of friends on the internet that don’t give two shits about what you have to say or what your next book would be about.

Take your time. Do it the right way.

To get more twitter followers (REAL FOLLOWERS) do this ……

Tweet every day at least once a day but sometimes as many as two or three times a day. The more the better. Tweet about real things that interest you, not just promotional messages. Tweet about books you are reading, TV shows you are watching and things you bought while shopping. Be a real person with real interests.

Follow others like you. The more people into books that you follow, the more others will be recommended by Twitter to follow you. Try adding 20 or 30 other authors and then find out book review blogs to follow on twitter.

Google+ is easier. Just search for author or book review blog and then add those people to your circles. Typically they will add you back. Again like with Twitter, post personal things. Talk about your writing but also talk about other things. Be a real person, not just a social media spammer.

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Someone once said that to be a successful author it’s like 10% writing,  90% marketing. This isn’t exactly all that off. I mean think about it … if you are the best writer in the world, how will anybody know if you don’t properly market your book?

That being said, today’s indie author question is, should I use Google Ad Words to promote my book?

Google will allow you to pay them money for every click they send you. So in theory that sounds like a great way to get people to find out about your book, right?

Well in theory, yes it does. But as I said before you should never spend more money than you could possibly make on your book to try and promote it.

As of right this very moment, Google is charging $1.68 (on average) to send a single person to your book sales page. If your book is only selling for say $.99 then how much did that one person just COST you – not _make_ you, but COST you?

And that $1.68 you spent to get that single person to view your book sales page, doesn’t mean they will actually buy your book, it just means they will look at the page. It may take on average about 400 people to view  a page to make a sale. That means at the current going rate of $1.68 a click you’ll have to spend about $672 to make a single sale. I don’t know about you but I could think of a lot of better ways to spend $672.

Of course these numbers are just estimates. Sometimes you can find a keyword that is as low as $1 a click instead of $1.68. Sometimes out of 400 people you’ll get 3 sales instead of just 1. Sometimes those people who don’t have experience in PPC (pay per click) advertising don’t write a good ad word summary and their sales are even worse than 1:400.

So to answer your question, do I think you should use PPC advertising to promote your book? No, I don’t. It’s just not a cost effective method for marketing your book. It’s great for other things, just not for this specific thing.